Training builds awareness Coaching builds mastery
Leverage every interaction as a platform for learning, reflection, and performance growth.
“The most meaningful way to succeed is to help others succeed.” Adam Grant
What happens after training without a continous reinforcement plan?
Key point: training is important! But effective coaching is what truly turns new knowledge into lasting skills. This program is designed to give you exactly those skills.
Most sales training fades. Great coaching makes it stick.
Every sale is built on a series of critical moments that either move the opportunity forward or let it stall. As a sales leader, your greatest impact happens not during the customer meeting — but in what you do before and after it.
Before the Interaction
- Guide your seller to think through the customer’s business context and pressures.
- Clarify the purpose, desired outcome, and value for the customer.
- Anticipate potential objections or decision dynamics together.
- Rehearse the key questions and messages that create relevance and insight.
- Set objective-based action plans.
After the Interaction
- Debrief the conversation to uncover what worked and what didn’t.
- Identify lessons and adjust strategies for the next engagement.
- Reinforce the thinking and behaviours that drive consistent performance.
- Turn insights into actionable skills coaching steps for continuous improvement.
This rhythm of preparation and reflection builds sharper thinking, deeper customer relevance, and measurable progress across every seller and opportunity. When leaders coach in this way, skills stop fading after training — they become part of how the team thinks, prepares, and wins.
The image shows you the importance of coaching in the improvement feedback loop